In just two weeks, people travelling in Europe will no longer have to worry about huge bills when they use their mobile phones. Roaming surcharges end as of June 15. This removes a source of real frustration for many millions of people.
We are finally fixing a market situation that had clearly failed people and was costing them far too much. Before the EU took action, people often switched off their phone's roaming capability to avoid huge charges.
It is good news for holidaymakers, businesses - in fact, for everyone. It means that when people travel in the EU, they can call, send text messages and surf on their mobile at the same price that they pay at home.
Many EU countries - for example Belgium, Estonia, France, Germany, Malta, Portugal, Spain and the UK - already have RLAH-compliant offers on the market, or operators have already announced them for 15 June or even earlier.
To make sure that things run as they should, I recently wrote to the heads of national regulators, and to the CEOs of the main operators in all EU countries, to stress that RLAH needs to be properly implemented - and on time - in order for all Europeans to see the benefit.
In some cases, however, we need to take a closer look, together with national regulators. A few operators have announced tariff changes that are likely not to be compatible with the rules, or are using the introduction of RLAH to raise domestic prices.
We made sure that the new rules have provisions to guard against abuse or unintended consequences - and in particular, to make sure that there are no grounds for rises in domestic prices or threat to generous national deals on data that are offered to consumers in a local market.
In specific and exceptional cases where an operator with very low domestic prices, or with generous offers, can show that it cannot apply the new roaming rules without incurring significant losses, then - under the regulator's supervision - it can apply a small roaming surcharge to cover costs.
Finally, I am a believer in efficient competition in the mobile markets. I also believe that consumers will continue to have a choice between service providers and that they will vote with their feet if they are not offered what they have been promised.
A Digital Single Market also means a single telecoms market. That means conditions have to be fair and equal in all countries. No roaming charges when you travel in the EU should mean exactly that - wherever you are.
Europeans have wanted this for a long time. And it has really taken a long time, far too long. I know that we can make it work, for the end of roaming surcharges to be a success - because it is a real European success story.