Directive 2006/114 - Misleading and comparative advertising (codified version) - EU monitor

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1.

Current status

The directive has been published on December 27, 2006, entered into force on December 12, 2007 and should have been implemented in national regulation on October  1, 1986 at the latest.

2.

Key information

Official title Directive 2006/114/EC of the European Parliament and of the Council of 12 December 2006 concerning misleading and comparative advertising (codified version)
Original proposal COM(2006)222 EN
procedure number i 2006/0070(COD)
EURlex-code i 32006L0114
Legal instrument Directive
Addressee Member States of the European Union
Date of decision 12-12-2006
Publication in Official Journal i 27-12-2006
Entry into force i 12-12-2007; Entry into force See Art 11
Final date for implementation 01-10-1986
Date of end of validity 31-12-9999

3.

Legislative text

27.12.2006   

EN

Official Journal of the European Union

L 376/21


DIRECTIVE 2006/114/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL

of 12 December 2006

concerning misleading and comparative advertising

(codified version)

(Text with EEA relevance)

THE EUROPEAN PARLIAMENT AND THE COUNCIL OF THE EUROPEAN UNION,

Having regard to the Treaty establishing the European Community, and in particular Article 95 thereof,

Having regard to the proposal from the Commission,

Having regard to the opinion of the European Economic and Social Committee (1),

Acting in accordance with the procedure laid down in Article 251 of the Treaty (2),

Whereas:

 

(1)

Council Directive 84/450/EEC of 10 September 1984 concerning misleading and comparative advertising (3) has been substantially amended several times (4). In the interests of clarity and rationality the said Directive should be codified.

 

(2)

The laws against misleading advertising in force in the Member States differ widely. Since advertising reaches beyond the frontiers of individual Member States, it has a direct effect on the smooth functioning of the internal market.

 

(3)

Misleading and unlawful comparative advertising can lead to distortion of competition within the internal market.

 

(4)

Advertising, whether or not it induces a contract, affects the economic welfare of consumers and traders.

 

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This text has been adopted from EUR-Lex.
 

4.

Original proposal

 

5.

Sources and disclaimer

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6.

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