Annexes to COM(2012)537 - Promoting cultural and creative sectors for growth and jobs in the EU - Main contents
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This page contains a limited version of this dossier in the EU Monitor.
| dossier | COM(2012)537 - Promoting cultural and creative sectors for growth and jobs in the EU. |
|---|---|
| document | COM(2012)537  |
| date | September 26, 2012 |
COSME aims to strengthen the competitiveness and sustainability of EU enterprises and SMEs and encourage an entrepreneurial culture. The Commission is proposing actions to foster the development of world-class clusters and business networks, and to accelerate the emergence of competitive industries based on cross-sectoral activities, which is particularly relevant for cultural and creative sectors. Concrete actions are proposed to encourage adoption of new business models and commercial use of creative ideas which lead to customised and personalised goods and services meeting consumers' demand. The Commission also proposes to develop actions linking and adding skills and competencies in the fields of design, creativity and manufacturing.
Horizon 2020 will govern the EU support to research and innovation activities and promote a better exploitation of the industrial potential of policies of innovation, research and technological development. It aims to reinforce competitiveness across a range of emerging industries and sectors, which is of particular relevance for cultural and creative sectors. It will support technological developments in relation to these sectors, such as innovative technologies for the creation and use of creative content and innovative materials for creative industries. Horizon 2020 will also explore new forms of innovation, such as social innovation and creativity, in order to enhance positive inter-cultural dynamics in Europe and with international partners.
Connecting Europe Facility aims to boost Europe's transport, energy and digital networks. It will provide sustainable funding to Europeana and will support related activities such as mechanisms for the exchange of rights information and licensing or competence centres on digitisation and preservation of digital cultural heritage.
At the international level policy dialogue between the EU and third countries, both at bilateral and regional level, can be used to build up trust and open opportunities to engage in win-win partnerships, including for the cultural and creative sectors[41]. Through cooperation, culture will continue being an essential vector of socio-economic development and of strengthening human rights, democracy, civil society and other key elements of good governance[42].
The Commission will:
- Continue to improve the EU regulatory framework for CCS
- Negotiate with the European Parliament and the Council its proposals for EU funding instruments for 2014-2020, and prepare their implementation
- Support the exchange of good practices within the EU
Shorter term actions at EU level to support the key policy drivers
In a shorter term, efforts deployed in Member States, at all territorial levels, will be completed by a number of EU initiatives to support the emergence of creative ecosystems across sectors at various stages of the value chain:
- Addressing changing skills needs
Knowledge Alliances are being tested between higher education and businesses to promote innovation. A Cinema and Industry Alliance for Knowledge and Learning[43] will report on its work in 2013.
The EU is funding the first phase of a European Sectoral Skills Council in the audiovisual and live performance sectors[44], and it is also funding a European Sectoral Skills Council in the textile, clothing and leather sectors[45] to analyse skills needs.
By end 2013, a Member States Expert Group set up in the framework of the European Agenda for Culture will produce a report on the promotion of Creative Partnerships between schools and cultural and creative businesses and organisations.
- Improving access to finance
In the framework of the European Creative Industries Alliance, the EU is funding two partnerships on better access to finance (FAME and C-I Factor) until 2014.
The MEDIA Production Guarantee Fund[46] is facilitating film producers' access to private sources of financing.
The Commission will assess the possibility of setting up a similar Guarantee Fund for fashion businesses.
Under the IPR Strategy, the Commission will formulate policy proposals aiming to improve the economic exploitation of IPR[47].
- Enlarging the marketplace
In 2012, the Commission will:
- Fund a preparatory action on the circulation of European films in the digital era[48]
- Fund a pilot project on innovative uses of ICT in CCS[49]
- Fund a Thematic Network on new business models for publishing in the digital age[50]
- Organise a European exchange of practice conference[51] on audience development
- Adopt a recommendation on European film in the digital era
By end 2012, a Member States Expert Group set up in the framework of the European Agenda for Culture will produce a report on policies and good practices of public institutions to promote better access to and participation in culture.
In 2013, the Commission will:
- Support the production of more powerful and interactive tools for creative industries and anticipate future trends in research and innovation through interaction in and between different segments of these industries[52]
- Launch a WORTH Pilot Project to stimulate market oriented support and advice to SMEs in fashion or design-based personal goods sector, in order to develop new creative products and services through cooperation with designers
The European Heritage Label[53] and the European Capitals of Culture[54] initiatives will also be further used as laboratories for audience development and citizen participation.
- Expanding international reach
In 2012-2013 the Commission will organise in third countries specific matchmaking events to support SME internationalisation through clusters, including for CCS.
Cooperation on CCS under the EU-China Trade Project as a testing phase for reinforced cooperation in this area will continue.
Policy dialogues on culture with emerging partners will focus on the environment for cooperation and exchanges in CCS.
The Commission will also:
- Test the feasibility of sharing the risk of existing export credit insurance schemes for SMEs
- Explore in close consultation with EEAS ways and means to strengthen culture in external relations
In 2013, a Member States Expert Group set up in the framework of the European Agenda for Culture will produce a handbook on internationalisation support strategies for CCS.
- Reinforcing cross-sectoral fertilisation
As of 2012, the Commission has been:
- Fostering cross-sectoral linkages, under the European Creative Industries Alliance
- Supporting three large-scale demonstrators in support of cultural tourism under the European Mobile and Mobility Industries Alliance
In 2012-2013, it will also:
- Establish a European Service Innovation Centre to provide advisory support to regional organisations on service innovation and creativity for promoting industrial change
- Publish a Smart Guide on how to better use Cohesion Policy Funds for capitalising on service innovation, particularly relevant for CCS
- Start funding a pilot project supporting two traditional industrial regions in their transition towards "European Creative Districts"[55]
- Review challenges and options for measures to strengthen competitiveness of the EU fashion and high-end industries and take due account of the corresponding Staff Working Documents
- Assess the recommendations to be presented by the European Design Leadership Board in 2012 and formulate an action plan for accelerating the take up of design in innovation policies
- Develop and test under the European Cluster Excellence Initiative training modules to promote the role of creativity, creative skills and creative sectors for the change of traditional industrial activities
- Launch a stakeholder consultation on the relevance of setting up a European Experience Economy Alliance, to foster cross-sectoral interaction between CCS, leisure, sport and tourism and support the development of new industrial value chains
5. Monitoring progress
Harnessing the full potential of CCS can make a major contribution to growth and jobs and accelerate the shift towards a knowledge based innovation society. To realise this potential, action is needed, at national, regional and local level, and at EU level, to support the implementation of the multi-layered strategy delineated above, focusing in the short and longer terms in particular on the five key policy drivers: developing skills; improving access to finance; promoting new business models and enlarging audiences; facilitating cooperation with other sectors and policies; and expanding international reach. This strategy will also promote cooperation with the EU's partners. It will count on the support of other European institutions and stakeholders.
To monitor progress in the implementation of the strategy, the Commission proposes to use the existing framework for co-operation, that is the Culture Open Method of Coordination.
[1] Covering in particular architecture, archives and libraries, artistic crafts, audio-visual (including film, television, video games and multimedia), cultural heritage, design (including fashion design), festivals, music, performing and visual arts, publishing and radio
[2] 2010 European Competitiveness Report. Other sources have estimated it higher at 4.5% of GDP and 8.5 million people employed (TERA Consultants, 2010).
[3] Including design, manufacturing of fashion materials and goods, and their distribution
[4] Covering in particular high-end fashion, jewellery and watches, accessories, leather goods, perfumes and cosmetics, furniture and household appliances, cars, boats, as well as gastronomy, hotels and leisure
[5] Competitiveness of the EU fashion industries, Idea Consult, 2012; The value of the cultural and creative industries to the European economy, Frontier Economics, 2012
[6] Source: Eurostat (EU-LFS)
[7] As seen in "fast fashion", bringing to market several new collections a year
[8] COM(2010) 546
[9] Creating Innovation: Do the creative industries support innovation in the wider economy?, NESTA 2008
[10] Sostenuto – Culture as a factor of economic and social innovation, 2012. KEA European Affairs – Study on the impact of culture on creativity, 2009
[11] China 12th Five-Year Plan (2011–2015)
[12] For instance 62% of all goods manufactured by European high-end brands are sold outside Europe and the value of their exports is estimated at € 260 billion (e.g. approximately 10% of all European exports).
[13] See http://ec.europa.eu/culture/our-policy-development/documents/120505-cci-policy-handbook.pdf
[14] www.europeana.eu
[15] Stands for cultural and creative sectors
[16] See page 10
[17] http://ec.europa.eu/enterprise/policies/sme/small-business-act/
[18] COM(2011) 287
[19] COM(2011) 289
[20] COM(2012) 372
[21] COM(2011) 427
[22] http://ec.europa.eu/internal_market/iprenforcement/stakeholders/index_en.htm#maincontentSec2
[23] COM(2010) 245
[24] COM(2011) 851
[25] COM(2011)942
[26] COM(2012) 209
[27] COM(2007) 242
[28] http://ec.europa.eu/culture/news/cci_en.htm
[29] https://www.howtogrow.eu/ecia/
[30] COM(2011) 785
[31] COM(2011) 788
[32] http://ec.europa.eu/regional_policy/what/future/proposals_2014_2020_en.cfm
[33] COM(2011) 809
[34] COM(2011) 834
[35] COM(2011) 665
[36] Study on the contribution of culture to local and regional development, 2010
[37] SWD(2012) 61, part II
[38] http://enrd.ec.europa.eu/leader/en/leader_en.cfm
[39] http://s3platform.jrc.ec.europa.eu/c/document_library/get_file?uuid=a39fd20b-9fbc-402b-be8c-b51d03450946&groupId=10157
[40] Ibid.
[41] Policy dialogues could in particular be supported under the Partnership Instrument (PI)
[42] Such objectives will be supported both under geographical and thematic cooperation through the Development Cooperation Instrument (DCI), the European Neighbourhood Instrument (ENI), the Instrument for Pre-Accession Assistance (IPA) and the 11th European Development Fund (EDF)
[43] http://ec.europa.eu/education/higher-education/ka1_en.htm
[44] http://www.pearle.ws/en/projects/detail/16
[45] http://europeanskillscouncil.t-c-l.eu/eng/
[46] http://ec.europa.eu/culture/media/programme/overview/funding/index_en.htm
[47] http://ec.europa.eu/enterprise/policies/innovation/policy/intellectual-property/index_en.htm
[48] http://ec.europa.eu/culture/media/programme/overview/digitaldistrib/prepaction/index_en.htm
[49] http://ec.europa.eu/culture/news/12062012-pilotproject-eac10_en.htm
[50] WP ICT PSP 2012, p.19
[51] http://ec.europa.eu/culture/news/20120316-conference-audience_en.htm
[52] WP ICT PSP 2013, pp. 10, 81-85
[53] http://ec.europa.eu/culture/our-programmes-and-actions/label/european-heritage-label_en.htm
[54] http://ec.europa.eu/culture/our-programmes-and-actions/capitals/european-capitals-of-culture_en.htm
[55] http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=5782&lang=en